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BinIt! celebrates 5th anniversary

Published 29th October, 2010 by Neil Nixon

BinIt! celebrates 5th anniversary

Celebrating its fifth year of success in educating young people on good gum disposal, the Bin it! Schools Programme is again preparing to tour the UK and Ireland to tackle anti-social littering amongst this crucial age group.

Five years after it was launched, the Bin It! Schools Programme has so far reached 20,000 pupils in over 2500 secondary schools across the UK. Over 5000 Bin It! resource packs have now been requested, helping to educate young people on the impact of littered gum, and to make them more aware of the local environment around them such as their school, high street and local park.

When the tour visits London in November, the young people will be specifically encouraged to take pride in their city leading up to the 2012 Olympic Games.

Designed for 11-13 year olds, the resource has been successful in raising awareness around the important issue of litter, with 83% of pupils saying that dropping gum was more serious than they had originally thought having taken part in the lesson, and 66% of pupils claiming that they would now try to put their gum in the bin more often.

Developed by the Wrigley Company in partnership with specialist education consultancy Edcoms, the programme incorporates a team of actors who visit schools to encourage greater awareness of the environment and educate young people about responsible litter disposal. Schools are also provided with a resource pack that includes teachers notes, resource cards, activity cards and colour posters. The resource packs are available to all secondary schools and have been designed to fit in with PSHE Citizenship lesson. There is also a website that can be accessed for further information and resources. It can be found at www.chewitbinit.com.

Alexandra Dalgleish, corporate affairs, Wrigley UK & ROI, said: "This is the fifth year that the Bin It! Schools Programme has been made available to schools in the UK and the programme has now reached over 2500 schools. We believe that the issue of littered gum can only be tackled by engaging with young people at an early age and educating them about responsible behaviour. We recognise the importance of this in the next two years leading up to the London 2012 Olympic Games."

Article links

http://www.chewbinit.com