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Bay West spearheads European expansion

Published 10th September, 2015 by Neil Nixon

Bay West spearheads European expansion

Disposables UK, part of the Northwood Group, is celebrating significant growth in Europe fuelled by its Bay West brand, as the company places ever increasing emphasis on the export market with recent expansion into Germany, France, Ireland and the Netherlands.

The success follows recent product launches from Bay West, Disposables UK's leading brand, which includes the Bay West Alliance Dispenser and the Bay West Impressions range. These two new product ranges will benefit those operating in the UK and European sectors by giving additional cost savings and helping waste reduction in high traffic washrooms.

The Bay West Alliance Dispenser is unlike any other traditional roll towel dispenser as it accommodates two full rolls of towels, offering a new and unique hand-drying experience, superior to other systems available in the market. The latest addition to Disposables UK's Bay West range offers numerous benefits, including waste reduction, cost savings and infection control. The innovative Wave 'n' Dry technology automatically transfers to the second roll when the first is completely depleted, reducing waste and maintenance time and keeping high-traffic areas up and running. The hands-free technology also reduces the risk of spreading infection as the dispenser is operated by passing the hand in front of the infra-red sensor, which triggers a measured amount of towel to be dispensed. In this way the user only touches their own towel.

The Bay West Impressions range includes toilet tissue and hand towels that offer that touch of class for discerning washroom users. The products provide higher levels of softness, absorption and an all-round luxury feel. The range includes a two-ply and a three-ply toilet tissue, as well as a two-ply hand towel roll, which are all laminated and micro-embossed using Disposables UK's new state-of-the-art production line at its manufacturing site in Huddersfield. Disposables UK has also recently added a Blue Recycled Hand Towel to the range. The two-ply hand towel roll, made from fully-recycled materials, is a great choice for environment conscious customers.

Paul Halliwell, sales director at Disposables UK, said: “Bay West continues to boom in Europe and its success there is testament to the product's excellent reputation. Demand for the product range has helped us break into Germany, the largest European market, where, even in this more mature market, customers are looking for something new. We've been able to meet that demand with the addition of new products to the range including the Bay West Alliance Dispenser and the Bay West Impressions toilet tissue and hand towels. Bay West's reputation precedes it and our European customers are impressed by the fact that we became the first UK paper converter in the away from home market to gain EU Ecolabel certification on the range.”

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