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Apprentice contestant praised by BCC chairman

Published 20th January, 2011 by Neil Nixon

Apprentice contestant praised by BCC chairman

Apprentice contestant Joanna Riley has been commended for her perseverance and vigour during her stint on the BBC’s entrepreneurial television series. Lord Sugar, the show’s host, expressed his regret as he fired the Leicester based cleaning company owner during the penultimate episode of the series.

Although Lord Sugar criticised Riley for lacking business skills and questioned why she had failed to grow her own business sufficiently, he offered praise and encouragement to the 25-year-old mother of two: “We all admire what you have done in your career and you can leave this competition with your head held high. You’ve done very, very well.”

Riley confessed that on entering the competition she didn’t know anything about business, but defended herself by claiming she had raw business instinct, which she has demonstrated with her successful cleaning company. Referring to her future plans, she said that she hopes to grow her company and help people in situations similar to her own to start up their own businesses.

Mark Woodhead, chairman of the British Cleaning Council, said: “The praise received by Ms. Riley from Lord Sugar was well deserved. Although she admits that she comes from a background where opportunities are limited, she has demonstrated that with hard work and determination it is possible to go places in your career. I hope that she stays true to her commitment of helping people from similar backgrounds establish businesses; she is a credit to the cleaning industry and we wish her the very best of luck.”

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