Tork, an Essity brand, has announced a new initiative to drive sustainability transparency for businesses in Europe. Tork Focus4 Sustainability provides a comprehensive summary of the key sustainability benefits of select Tork systems. As sustainability legislation evolves and expectations increase, businesses need a clear and simple view of sustainability product claims and benefits to understand impact on people and the planet.
Tork Focus4 Sustainability materials deliver reliable and relevant sustainability information for Tork products and services to drive transparency. By sharing the sustainability benefits that matter to customers in a consistent way, Tork aims to educate and empower customers to make informed decisions for their businesses and support their own sustainability goals.
Part of Essity, one of the world’s most sustainable companies1, Tork approaches sustainability through a circular lens and has structured its sustainability focus on four areas: materials and packaging, use and waste, carbon, and hygiene for all. The Tork Focus4 areas are based on a lifecycle approach, key sustainability needs of customers and the EU Green Deal priorities.
Amelia Baker, Regional Brand Activation Manager, Tork, said: “Reducing environmental footprint and improving sustainability is a business imperative. However, decoding sustainability claims can be challenging. At Essity, we are continually evolving how we deliver even more transparent, simple-to-understand information to our Tork customers so they can compare our products and select those that fit their sustainability ambitions and what matters to their business.”
Tork Focus4 Sustainability materials include resources that:
Offer an overview of comparable sustainability benefits for each of the Tork brand’s focus areas: materials and packaging, use and waste, carbon, and hygiene for all;
Share a Tork European average for carbon-in-use for napkins, toilet paper and hand towels;
Feature a product information tool that makes tender completion easier; and,
Improve sustainability knowledge with free access to interactive training modules.
According to the inaugural 2024 Tork Insight Survey, 67% of public washroom users would like facility managers to be more considerate about sustainability and the environment when it comes to washroom solutions or management.2 Providing accessible and reliable sustainability data helps businesses make educated product decisions.
Focus4 is part of the Tork brand’s holistic effort to help businesses benefit from sustainable hygiene across their facilities. This includes services like the world’s first recycling service for paper hand towels, Tork PaperCircle®3 which helps businesses reduce waste. Tork products are designed with sustainability at the forefront: many products feature less packaging or cardboard cores for less waste and material use; compressed products save transport space, leading to reduced carbon emissions. Innovative one-at-a-time dispensing helps users use fewer paper products. Additionally, Tork offers a range of carbon-neutral certified dispensers produced with certified renewable electricity and compensated with climate projects by ClimatePartner.4 Many Tork solutions are also EU Ecolabel certified – acknowledging reduced environmental impact across the product life cycle – and FSC® labelled, noting they are made from responsibly sourced fibre.
To learn more about Focus4 Sustainability and how Tork sustainable hygiene solutions can improve facilities, please visit: https://www.tork.co.uk/
1 Corporate Knights Global 100 most sustainable companies, 2024
2 Data from the 2024 Tork Insights Survey of 6,000 individuals 18-65+ and 900 respondents representing businesses in
the United States, Mexico, UK, Germany and France
3 Tork PaperCircle is available in select European countries
4 Valid for dispensers sold or leased in Europe (except France) from May 2023. ClimatePartner certified product:
www.climate-id.com/9VIUDN.