The Professional Division of Miele has appointed Melissa Kershaw as senior marketing manager in the UK. Kershaw joins Miele from vehicle leasing company Arval, where she held key roles developing strategic and tactical marketing campaigns across B2B media channels, whilst working with a network of independent partners.
Following 12 years as the acquisition marketing manager at Arval, Kershaw is looking forward to applying her passion for Miele’s products as well as her product management and communications skills to a fresh challenge.
She said: “There’s no doubt that Miele has a fantastic brand reputation as an industry leading commercial laundry, dishwashing and washer disinfection manufacturer. With exciting plans ahead, both internally and as part of Miele’s growing commercial product range, it’s a very exciting time to be joining the business. I’m looking forward to developing the marketing strategy with a view to growing the Miele customer family, both attracting new customers to our brand and also looking after our loyal customers. I’m also looking forward to taking advantage of the wealth of in-house expertise at Miele and working alongside the dedicated sales team, our established partners and, of course, the head office team in Germany, to grow the Miele Professional business.”