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Reckitt celebrates Platinum Jubilee with 10k bottles of sanitiser

Published 15th June, 2022 by Neil Nixon

Reckitt celebrates Platinum Jubilee with 10k bottles of sanitiser

Reckitt, maker of Dettol, was appointed as the official hygiene partner of the Platinum Jubilee Pageant earlier this month. The strategic partnership saw Dettol Pro Solutions, Dettol’s business-to-business offering, distribute more than 10,000 bottles of hand sanitiser, install over 100 hand sanitiser dispensers, plus the distribution of hygiene kits for all volunteers, staff and attendees across the celebration weekend.

Rosanna Machado, CEO of the Platinum Jubilee Pageant, said: “It’s fantastic to see people come together - friends, family and neighbours reunited, to witness this historic royal moment. After two years of the pandemic, many people are still hesitant about large gatherings and we wanted to bring attendees and visitors peace of mind - enabling them to focus on having fun and enjoying the weekend. We believe that the partnership with Dettol Pro Solutions has been key to that. We knew that consumers would recognise and be reassured by the presence of the Dettol brand. The support from the Dettol Pro Solutions team…has been tremendous.”

Jonathan Weiss, commercial director at Dettol Pro Solutions, said: “We’re delighted to have been the official hygiene partner for the Platinum Jubilee Pageant and provide our expertise at this historic event. Active communication is key to building confidence and reassuring thousands of attendees, so we've aimed to create an experience that maximises the perception of care, in an effort to inspire behaviour change when it comes to practising good hygiene. Overall heightened awareness of hand hygiene among staff and customers is something businesses should look to not just sustain, but actively encourage. We believe that simplicity is key when it comes to following good hygiene practices. Making antibacterial products easily available to visitors or providing training for staff and volunteers has proven to be simple and effective to help us achieve that.”

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