Reckitt has been appointed as an official partner of the Birmingham 2022 Commonwealth Games, with its Dettol brand serving as the official hygiene partner, and its Durex brand the official intimate wellness provider.
The Birmingham 2022 Commonwealth Games runs from 28 July to 8 August. Dettol Pro Solutions, Dettol’s business-to-business offering, will support athletes and spectators over the 12-day event, bringing hand sanitiser dispensers, disinfectant products and educational hygiene messages to the 15 competition venues across Birmingham, Coventry, Royal Leamington Spa, Sandwell, and London, as well as Dettol hygiene kits for all athletes and volunteers in attendance.
Nick Sedgwick, regional director for Reckitt’s health business in the UK and Ireland, said: “We’re delighted to bring two of Reckitt’s iconic brands, Dettol and Durex, to support Birmingham 2022. As a UK business with strong roots across the Commonwealth, we’re beyond proud to support the athletes and spectators at this year’s games, with confidence, pride and strength, to make it an event to remember.”
Ian Reid, CEO at Birmingham 2022, said: “It’s more important than ever before to ensure that Birmingham 2022 has all the necessary measures in place to help protect all participants and supporters. This new partnership with Reckitt will give us added reassurance as we look ahead to the games in a few months’ time. Alongside working with health experts and authorities to ensure we deliver a safe games, we look forward to working with a major hygiene brand like Dettol who is committed to developing world leading practices.”
www.dettol.co.uk
Reckitt appointed official hygiene partner of the Commonwealth Games 2022
Published 1st July, 2022 by Neil Nixon