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RCP releases Love Recycling manifesto

Published 26th April, 2021 by Neil Nixon

RCP releases Love Recycling manifesto

Rubbermaid Commercial Products (RCP) has issued a manifesto extending the scope of its Love Recycling initiative. The new manifesto details how RCP will continue to support businesses that want to improve their commercial recycling and waste management practices.

The manifesto is a call to action for businesses to be leaders on sustainability issues and builds on findings from the Love Recycling research studies. The initiative ran two research studies in 2020 with over 1000 businesses involved. The initial study explored the state of commercial recycling for European businesses of all sizes across the continent. The second took a much-needed reading of how businesses were coping with the additional pandemic stresses on their recycling and waste activities.

Across both studies, Love Recycling identified that businesses are ready and willing to do more with their recycling and waste programmes but lack information, education and guidance on effective processes and products. On average, more than two-thirds of businesses indicated that their recycling efforts are not always successful. To help businesses improve their recycling, RCP have included several pledges in the manifesto.

Paul Jakeway, head of marketing - EMEA at RCP, said: “At RCP, our durable products are not only sustainable but also encourage end-users to practise sustainable habits. Across previous research studies, businesses have told us they want to do more when it comes to recycling and waste management. They’ve also told us about the challenges they are facing as they try to develop their recycling programmes. These challenges cover many areas, but the majority are based on access to accurate information to create better policies and processes…Businesses want more support, and we will continue to provide it. With this manifesto, we are stepping up our Love Recycling commitment to help businesses become recycling heroes. RCP’s commitment to high quality durable products makes us the ideal commercial recycling partner. Working together, we can solve the challenges that facilities face so that businesses can be leaders on sustainability issues.”

To view the manifesto, along with previous research findings, please visit: There you can download reports, take a recycling audit and subscribe to the Love Recycling newsletter.

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