The only official magazine of The Cleaning Show

Pretty in pink for breast cancer campaign launch

Published 24th August, 2018 by Neil Nixon

Pretty in pink for breast cancer campaign launch

Riwal UK is to offer clients pink powered access as part of a year-long campaign to support leading research charity, Breast Cancer Now. It has repainted two of its most popular access platforms pink and named them Suzie and Betty to raise awareness about the disease on worksites and in public places up and down the UK.

‘Betty Boom' and ‘Suzie Scissor Lift' will be hired to clients to promote the work of Breast Cancer Now, which is playing a leading role in reducing the number of deaths caused by the cancer. For the duration of the campaign, 5% of all hire fees for the eye-catching machines will be donated to the charity - while employees have pledged to take part in more fundraising events during the year.

Mick Ledden, Riwal UK’s country manager, said: "We are very excited about what we hope to achieve for Breast Cancer Now in the next 12 months. Our staff voted for the charity and are ready to put their all into supporting it. We already have advance orders for Suzie and Betty, so there are early signs that our clients will be enthusiastic with their support as well. We'd like to urge other powered access users to do the same. It really will be the case of powered access being pretty in pink for a very good cause. Breast Cancer Now does brilliant work carrying out research that is saving and prolonging the lives of tens of thousands of people. It has ambitious targets for further success, and we want to help the charity achieve them."

Anyone who wants to make a donation to the Riwal UK Breast Cancer Now campaign can do so on its Just Giving page:

Article links