PHS: sponsor of The National Forest
PHS Direct has embarked on a new sponsorship with The National Forest by helping to create a particular woodland within the Forest. The project involves the planting of six hectares of land at Overseal, just a few miles from the PHS Direct site, with the option to plant further in due course.
As a responsible business, PHS Direct is keen to demonstrate its social responsibility, and wants to work with the forestry industry which is key in creating the paper products it sells.
However, the idea behind the project goes deeper than that. James Clark, managing director of PHS Direct, said: “We wanted to support a project that will have a positive effect on the environment, but that also was able to engage with our staff, suppliers and customers in a very real and tangible way. The majority of our staff at our Dordon operational centre live within 10 miles of the Forest, and this enables them to really see the impact of the project, and allows them to make great use of it over the years. We have already seen our staff enjoying and using the Forest with their families, and we are confident that PHS Direct’s involvement will deepen that connection.”
PHS Direct will make a contribution to The National Forest for every box of paper it sells, and will result in 5000 trees being planted every year for at least three years.
PHS Direct’s involvement is also galvanising its suppliers, who are contributing to the sponsorship activity as well. Clark said: “We work with responsible suppliers who share our outlook, and we’re delighted that they are able to come on board with The National Forest project as well.”
Sophie Churchill, chief executive of the National Forest Company,
said: “We’re really fired up by the enthusiasm of PHS Direct for the Forest. It’s a wonderfully creative company to work with and it will be great to have the benefit of their suppliers’ involvement too.”
The site is currently being prepared, with planting due to start in Spring 2011.