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Mirius – the new name for Coventry Chemicals – sets out its stall

Published 17th September, 2018 by Neil Nixon

Mirius – the new name for Coventry Chemicals – sets out its stall

Mirius - the new name for Coventry Chemicals - has announced the relaunch of its flagship professional cleaning range, Super Professional. Having been at the heart of its range for over 40 years, and to coincide with the company rebrand, the Super Professional range has been completely redesigned, redeveloped, reformulated, and refreshed.

Mirius head of marketing, Chris Richmond, said: “We’ve taken a strong, progressive approach to the range taking it to the very forefront of the professional cleaning category. Our fresh designs, improved formulations, new products, and enhanced offering is based on our beliefs of continuous improvement in quality and innovation, all allied with unrivalled product support and technical training. We are here to support our customers all the way.”

The Super Professional range consists of over 80 products and covers all of the key cleaning areas of: washroom, hand dishwash, catering and food hygiene, housekeeping, laundry, automotive, floorcare, and hand soaps.

Mirius commercial director, Darren Langdon, said: “What makes Mirius different from other suppliers is the premium quality of our products. Over the last 55 years our business has shown an unrivalled commitment to producing only the finest quality products and is committed to honesty, ethics, integrity, and doing the very best for our customers. More than just industry leading cleaning and hygiene solutions, the Super Professional range is fully supported by an expert team who can provide free consultations nationwide so you can find the perfect solution for your cleaning requirements.”

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