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‘Limitless’ Lewis Hamilton like you’ve never seen him before

Published 26th September, 2022 by Neil Nixon

‘Limitless’ Lewis Hamilton like you’ve never seen him before

Hygiene solutions provider, INEOS Hygienics, has collaborated with Formula One legend, Lewis Hamilton, to lead a national campaign called #Limitless.

Known for his endless drive, the aptly dubbed #Limitless campaign shows the seven-time world champion amongst an infinite series of reflections - positioned to dramatise what life could look like with limitless potential, through staying fit and healthy.

The INEOS Hygienics campaign with the Mercedes-AMG Petronas F1 Team driver unveils a new range of hand washes to keep hands clean and protected - designed to ensure Britons are stronger and more resilient than ever before. Lewis is pictured wearing a red outfit whilst holding a bottle of INEOS Hygienics hand wash, created to ensure smart hygiene and high-performance. He said: “I believe as humans, we really are capable of anything, and I find putting good habits in place and creating routine helps me perform and be at my best. The pandemic taught us all the importance of good hygiene. We were all washing our hands thoroughly and constantly sanitising surfaces. Being slowed down by sickness or fatigue isn’t an option for me - so hygiene has always been something that I have been very focused on. Even more so now. We all want to be able to live without limits - so we need to make sure we are looking after ourselves by washing and sanitising our hands, and INEOS Hygienics gives me and my team the tools we need to live life to the full; both on and off the track.”

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