INEOS Hygienics takes campaign into the fast lane

INEOS Hygienics has unveiled Mercedes-AMG Petronas Formula 1 team driver, Lewis Hamilton, as the face of its ‘high-performance hygiene’ campaign.

“The past year has taught us all the importance of hygiene,” said George Ratcliffe, chief operating officer of INEOS Hygienics. “As we adapt and evolve in a post-pandemic world, hygiene and sanitisation is vital in protecting ourselves and those around us. With our daily routines changing for the long term, hand sanitiser continues to play an important role in keeping our hands 99.9% free from viruses and bacteria.”

Seven-time Formula 1 world champion, Lewis Hamilton, said: “I've always been fastidious when it comes to cleanliness - and hand sanitiser is great in helping to keep us more hygienic. INEOS are at the forefront of innovation and technology and allow us to keep our hands clean with products that fight the bacteria we pick up in our everyday lives. There's never been a more important time for us to be hygienic, and sanitising my hands is now a part of my daily life. In our sport, I cannot afford to miss a race. If I miss a race, I can never get that race back. So thankfully, INEOS are developing these products that are now part of how we keep ourselves and others around us safe.”

George Ratcliffe continued: “Helping prevent the spread of viruses and bacteria is essential to keep Lewis and the whole Mercedes-AMG Petronas F1 team racing. If he or Valtteri miss out on a race, they miss out on championship points, which is why good hand hygiene and using hand sanitiser on and off track is so important. They’re helping educate all consumers on how to approach their hygiene.”

www.ineoshygienics.com