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Essity proves its sustainability credentials at Tissue World Milan

Published 28th May, 2019 by Neil Nixon

Essity proves its sustainability credentials at Tissue World Milan

The sustainability credentials of Tork manufacturer Essity were recognised with an award at Tissue World Milan. The company won the award for the Most Energy Aware Mill for its facility in Lucca, Italy, at the event.

“We received this accolade for the extensive energy-saving programmes we have in place at Lucca, and for our strategic commitment to long-term CO2 reductions,” said Essity’s country manager, Kevin Starr. “We were also recognised for our determination to reach the highest certifications and accreditations for sustainability.”

Essity also won the Best Tissue Marketing Strategy award for its US-based ‘Take back the lunch break’ campaign. The aim of the campaign is to highlight the importance of the lunch break in terms of enhancing employee well-being and improving morale while also boosting productivity.

“The Tork brand pledges to be there for our customers and help them think ahead as they focus on their businesses,” said Kevin Starr. “The ‘Take back the lunch break’ campaign aims to provide important insights into two of our customer segments - offices and restaurants - in a bid to improve workplace productivity and increase traffic in local restaurants.”

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