Ecover, washing and cleaning product pioneer, has unveiled Ecover Laundry Capsules. The small, easy to use capsules are specially formulated to provide effective cleaning power for consumers looking for more thoughtful options.
The launch of the capsules continues Ecover’s long term mission to help reduce fashion waste by encouraging consumers to wash right, wear more and waste less. The bio formula contains powerful enzymes to actively care for clothes, helping to remove bobbles and improve brightness so they can be worn longer. The capsules are also available in non bio.
An Ecover spokesperson said: “We’re excited to expand our laundry range to offer more choice and empower customers to live a less wasteful lifestyle without having to compromise on ingredients or efficacy, even at low temperatures. Our business has a long-lasting legacy of transforming the cleaning industry – from being among the first to put phosphate-free washing powder into the world in 1979 to creating cleaning products made from food waste. Adding a product that is CarbonNeutral® certified, excluding product use phase, by Climate Impact Partners is an important milestone on our journey of continuing to reduce our impact on the planet and offer consumers alternative cleaning options.
Laundry Capsules join the brand’s line up of laundry products including detergents, fabric softeners and stain removers made with bio-based, and other consciously chosen ingredients.
www.ecover.com
Ecover launches laundry capsules
Published 17th April, 2024 by Neil Nixon
