Washroom and hygiene services provider phs Group has won two public relations awards for its campaigns supporting period equality. The Caerphilly-based firm which services more than 100,000 customers across the UK won two awards at the CIPR Cymru Wales PRide Awards 2019 - gold for the best education campaign and silver for corporate and business communications.
The period equality campaign saw phs create new, independent research to lift the lid of the scale of the issue and a mass awareness-raising drive. At the same time, phs adopted period equality as a core part of its CSR strategy, including offering its coin-free period-product vending machines free of charge to schools and colleges. The campaign drew praise from campaigners, local authorities and government and reinforced the company’s position as the industry leader and the expert in this field. As a result, phs was invited to help lead one of just three work streams on the official Period Poverty Taskforce by UK government in partnership with Bloody Good Period.
The campaign was delivered by PR consultant Laura Windeatt of Magic Wand PR, who went on to win the PRide Cymru Gold Award for outstanding independent practitioner.
The judges said: “This was a really bold campaign that drew attention to an incredibly important subject, and sought to find a solution too. Widespread broadcast coverage, coupled with extensive print and online articles, helped to establish phs Group as the period poverty expert, surpassing all of its competitors. The campaign has also left an impressive legacy, with the government now speaking to phs Group, and phs Group also leading official government taskforces. This campaign really does show the power of PR. Bold, clever and well executed."
Photo shows: Kelly Greenaway of phs Group and Laura Windeatt of Magic Wand PR receiving a PRide Award.