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Cromwell appoints commercial manager

Published 27th January, 2017 by Neil Nixon

Cromwell appoints commercial manager

Specialist waste management and recycling sack supplier Cromwell Polythene has appointed Alistair Hall as commercial manager, a new role that will straddle both sales and purchasing. Hall brings 22 years’ experience in the packaging industry to the company, having previously held senior positions at British Polythene Industries (BPI), Intelipac and Bunzl.

Hall has worked in sales for the past five years, first with Intelipac, where he was responsible for a range of high volume imported polythene and paper packaging items, developing sales of £12 million in three years, and then with BPI, where he managed and developed retail customers, introduced a premium quality range of recycled polythene refuse sacks and looked after retail sales. Prior to that he headed up the purchasing department at Bunzl, managing a £150 million budget. He introduced a category management approach to the procurement team which increased sales and improved margin among existing customers.

During his early career he spent 14 years in the purchasing department of major grocery retailer Morrisons, where he was responsible for developing a direct global sourcing strategy, working with Far East and European suppliers. He managed the optimisation of own brand packaging specifications and later, as purchasing manager, the integration of Safeway’s own label packaging.

Cromwell’s managing director, James Lee, said: “I have known Alistair since he worked in Morrisons’ packaging division. His management and industry experience will be invaluable in strengthening and building on our position as one of the leading polythene companies in the UK and I am confident that he will make a significant contribution to Cromwell’s management team.”