Vow has acclaimed its new ‘no cost or catches’ scheme under which cleaning products resellers can apply for 30-day extensions to their current credit terms as a ‘game-changer’. The initiative is open to all cleaning products resellers throughout the UK. The scheme is powered through a bespoke agreement Vow has concluded with giant financial services group American Express, which is advertising the initiative using the strapline ‘supercharge your cashflow’.
Vow’s managing director, Adrian Butler, said: “We’re really excited to be offering this game-changer, which has been a year in the making. It will see resellers currently with payment periods of 60 days, for example, now potentially extending them to 90, following a simple application process. The scheme has no cost or catches for resellers, who’ll deal directly with us, not a third party. Cleaning products resellers will be able to use the cash freed-up for any purpose they like, including supporting growth plans, attracting new business, safeguarding existing revenue, or simply easing any cash flow pressure. We developed the scheme following conversations with resellers about what’s important to their businesses.”