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Countdown to the fourth edition of the Congress of Integrated Services

Published 27th September, 2018 by Neil Nixon

Countdown to the fourth edition of the Congress of Integrated Services

Forum PULIRE 2018 edition - the congress of integrated services promoted by Afidamp, ISSA and ONBSI and organized by Afidamp Servizi - is approaching. 'Cleaning as an absolute value' takes place on 10 and 11 October at the UniCredit Pavilion in Milan.

The event aims to discuss the cleaning and hygiene challenges faced by today’s society, particularly from the point of view of healthcare. Speakers for these themes will be Walter Ricciardi, president of the Istituto Superiore di Sanità; Gaetano Privitera, president of Simpios; and Antonio Gaudioso, general secretary of Cittadinanzattiva. The audience will be able to face the issue from different points of view: the purely statistical one, with data related to the theme of infection prevention in the hospital environment; the healthcare facilities angle that has to deal with the infection on a technical level; and the point of view of the citizen - the end-user of healthcare services.

ONBSI, promoter of Forum PULIRE 2018, will also give a speech on a cross-cutting theme of interest to the entire audience.

The future of the sector, with a particular focus on the environment, will be at the heart of the afternoon debate of 10 October. 'Ethics and environment' will be discussed by: Giulio Sapelli, economist, historian and former professor at the Università degli Studi di Milano; Fabio Iraldo, associate professor of management at the Scuola Superiore Sant’Anna of Pisa; Piermario Barzaghi, KPMG adivisory partner; and Michael Braungart, CEO of EPEA - Environmental Protection and Encouragement Agency and founder of the philosophy 'Cradle to Cradle'.

Closing the first day of congress, Tommaso De Luca, corporate communication manager for Lucart SpA, will present 'Ethics and environment as an inspiration source for business strategy'.

Andrea Pancani, vice director of TG LA7, will moderate the entire day.

On Thursday 11 October, the theme 'beauty' will be on stage, moderated by Maria Latella, journalist for Skytg24 and Radio24. A panel of speakers, that come from different fields will help us understand, through different examples, the rules that govern our ability to recognise beauty, and our ability to preserve and recall the joy of it. The speakers will be: Philippe Daverio, art historian, Dean Etro, entrepreneur, Mauro Felicori, director of the Reggia di Caserta, Ilham Kadri, CEO of Diversey, and Roberto Vecchioni, intellectual, singer-songwriter and writer.

The final theme for the 2018 event will be 'innovation and technology'. This will cover robotics and how it can be functional to help humans, about how block chain is located in the sector, especially in public procurements, and if it can become an instrument of reference for the sector. The session will end with an international case history of Anna Konigson Koopmans, European marketing manager for Tork Solutions.

“Forum PULIRE is now the main container of knowledge, sharing and design for the professional cleaning sector," said Toni D’Andrea from Pulire. "The congress embodies the spirit of the integrated services sector, since it describes it by expressing, analysing and interpreting its most futuristic as well as human aspects. Forum PULIRE also represents the opportunity to create efficient relationships among the participants: every congress day will have networking opportunities and there will be a gala dinner on 10 October at Palazzo Bovara in Milan."

The registration fee is € 300, reduced to € 250 for members and parnters. The gala dinner is not included.

Registrations can be made via the website:

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