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Contract cleaning - growth opportunities in 2023: report

Published 22nd November, 2022 by Neil Nixon

Contract cleaning - growth opportunities in 2023: report

Research for a new report from MTW Research has found that the contract cleaning market continues to be supported by high levels of spending in the public sector, despite challenging headwinds in the commercial cleaning market in 2022.

The Autumn budget pledged an additional £3 billion for the NHS to 2025, underpinning rising resource spending by the NHS, demand for contract cleaning services, and boosting opportunities for suppliers to the contract cleaning market.

Prior to the Autumn Statement, health resource spending was set to rise by 33% to 2026, with education also providing further growth with budgets rising by 27% in the next five years. MTW points to health and education end use sectors as key growth opportunities for contract cleaning market suppliers in the next 3-4 years before austerity measures begin to bite.

Over 52% of contract cleaners reported rapid growth in the last 12months according to MTW, reflecting a sector offering healthy growth opportunities for those companies able to identify key growth trends in an increasingly complex market. A further 23% of cleaning providers reported more limited growth, underlining polarising market trends in late 2022.

The 70-page report identifies the façade/window cleaning sector as regaining share in late 2022 whilst office cleaning activities have also regained share in 2022 though remain below 2019 levels. The report discusses differentiation opportunities for contract cleaning providers in several commercial cleaning markets, driving margin opportunities, linked to hybrid working, technology and strategic integration. Growth in specialised cleaning continues to outperform other product sectors in the contract cleaning market in 2022, according to MTW.

The report includes more than 30 charts and identifies key contract cleaning trends, not least the legacy impact of COVID on working practices, hybrid working and the ways in which these trends impact on cleaning contractors and the equipment used. Retail and office cleaning sectors are identified as particularly fast paced according to MTW, having to adapt rapidly to myriad changing market conditions and influences, with these two sectors alone contributing more than £1.5 billion of sales in 2023.

MTW’s analysis of more than 90 leading contract cleaning providers with more than £3 billion of sales found that whilst the industry remains in relatively good health, there are some challenges in the market with some companies able to outperform the market whilst others face more difficult headwinds in relation to rising labour, material and energy costs.

The detailed analysis provides a forecast of market size and trends to 2026, asserting that the underlying fundamentals in contract cleaning trends remain reasonably strong with revenue set to outperform the overall UK economy in most sectors of the market in 2022 and 2023.

With healthcare demand now ‘normalising’ after a meteoric rise in share during 2020 and 2021, MTW points to an increasingly complex contract cleaning market in 2022. The report highlights a clear need for companies to identify and address the ongoing fundamental market shift and avoid the rising number of pitfalls at present. The report is available to purchase from £595 from MTW Research’s website:

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