Clarity & Co. has undertaken a major rebranding exercise. The company was previously known as ‘Clarity - Employment for Blind People’, but to reflect the fact it is a pan-disability charity with three washroom brands - Clarity, Beco and The Soap Co. - from now on the organisation will be known as Clarity & Co.
The company has also announced a new joint venture with InnuScience. It will see the social enterprise taking over the key logistical processes involved in filling, labelling and palletising InnuScience’s back of house hand care products. The partnership will also see InnuScience leverage its reputation in the hotel and catering sector to offer Clarity & Co.’s eco-ethical brands.