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BCC looks to public as experiment highlights litter problem

Published 2nd September, 2011 by Neil Nixon

BCC looks to public as experiment highlights litter problem

The British Cleaning Council has called on the public to take more responsibility for its rubbish after a Keep Britain Tidy experiment left London’s Hyde Park covered in litter. The experiment, which was featured on BBC’s ‘The One Show’ during August, saw a corner of London’s largest park blighted by detritus as park staff stopped clearing up over a weekend. In the aftermath of the experiment, it took 25 volunteers and park staff two hours to gather a lorry-full of waste.

The initiative was launched by Keep Britain Tidy to show the need for the public to take more responsibility for their rubbish. Organisers stopped picking up litter and emptying bins between Speakers' Corner and the Reformers' Tree towards the centre of the park, while monitoring how visitors - who were not told about the experiment - reacted.

Mark Woodhead, chairman of the British Cleaning Council, said: "With the cuts to local authority budgets expected, we are likely to see a reduction in the number of staff available to clear up after the public. This timely experiment has highlighted the damaging effect of litter when government intervention is removed. While the results were very disappointing, it helps emphasise the point that everybody needs to take more responsibility for their rubbish in order to make our environments more pleasant for everybody.”

The British Cleaning Council will hold a session on improving our environment and increasing recycling at its annual conference in London on 11 October. For full details of the line-up or to purchase tickets please visit the conference website:

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