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Alton Towers keeps track

Published 20th September, 2012 by Neil Nixon

Alton Towers keeps track

Alton Towers Resort has opted for the Quartix system to track its 12 vehicles. It has been using vehicle tracking for four years but decided to change suppliers, looking for new features, better pricing and improved reliability. The Quartix system ticked all the boxes, offering driver style monitoring and flexible 12 month contracts.

Chris Richbell, transport manager, was also happy to move away from the third-party leasing they had in the past. He said: “Direct rental made it attractive, and the cost is great. The important thing for us is delivering the best customer service possible. The transportation team check the live tracking feature throughout the day so they can inform guests where vehicles are at any time, and be a step ahead if the drivers ever find themselves in slow traffic. Daily reports also enable them to see each vehicle’s activity in clear and concise tables, whilst driver ID tags identify who is driving each vehicle at all times.”

“We’re big on safety,” continued Richbell. “It is clear to us that using the driver style feature has been a deterrent for speeding. The driver style monitoring also helps us cut fuel costs. Studies show that the average car will be at its advertised MPG at 55 mph, but will become 17% less efficient at 70 mph. I definitely look at good driving to help our finances. The built-in monitor analyses driving style in terms of acceleration, braking and speeding.”

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