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A sustainable choice is in your hands

Published 22nd September, 2011 by Neil Nixon

A sustainable choice is in your hands

A major campaign to demonstrate the importance of sustainability in today’s workplace and how it can benefit us all is being launched by Tork manufacturer SCA. ‘A sustainable choice is in your hands’ will emphasise how a supplier’s sustainability code can have a knock-on effect on all other companies in the supply chain.

“By choosing sustainable partners to work with, companies can reinforce their own responsible image which will help to improve their brand positioning,” said SCA UK and Ireland marketing manager Jacqui Dilley. “By doing business with SCA and Tork, for example, our distributors can improve their own sustainability status - which will in turn help them to enhance the sustainability of their customers.”

Tork manufacturer SCA is globally recognised as a sustainability leader. In April the company was named one of the World’s Most Ethical Companies by the Ethisphere Institute in New York for a fourth consecutive year. Hundreds of companies were assessed before the final list of 110 companies was compiled. These were required to demonstrate leading ethics and compliance programmes, particularly compared to those of their industry peers.
SCA also has a rolling programme of gaining EU Ecolabelling on Tork products. So far more than 80 products have been accredited with the label including the Tork Advanced Hand Towel Roll and the entire range of Tork interfold dispenser napkins.

“SCA and the Tork brand are committed to developing product solutions that improve the quality of life while minimising our impact on the environment and maximising our social and economic contribution to the community,” said Dilley. “Our commitment is not just to reducing the environmental impact within our own business - but also to enable our customers and end-users to act responsibly by providing appropriate hygiene solutions that enable people to use natural resources wisely. By working together with distributors, customers and end-users we can build a better future together, since the choices we all make today will help shape a better world tomorrow.”

The ‘A sustainable choice is in your hands’ campaign will include posters, mugs and a booklet that will be available to all distributors. This will contain key facts on sustainability that distributor reps can use as ‘talking points’ when going in to see a customer.

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